Salt Lake Towing
September 2020

87 Calls for Salt Lake Towing Service in One Month!

Salt Lake Towing provides towing and roadside service to residents and drivers in Salt Lake City.

Services

Growth Marketing, Pay Per Call, Pay Per Click

Platforms

Google, Word Press

Result 1

87
Phone Calls In 1 Month

Result 2

$13
Cost Per Call

Project Overview

Salt Lake Towing had just launched its new website and was eager to expand its footprint in Salt Lake City and the surrounding region. The company had recently expanded its fleet and was ready to hit the ground running by providing extended towing and roadside services to drivers in the area. The company approached us with the challenge of getting more customers and fast!

The towing market is very crowded, with a lot of service providers advertising fast cheap service but rarely delivering on said promises. We were ready for this challenge.

Execution

As this was a campaign built from the ground up, we did our due diligence.

  1. First, we assessed the local market to determine search volume, number of competitors and average cost to play.
  2. We then assessed their website to determine if we would need designated landing pages designed for the client.
  3. Next we performed extensive keyword analysis using various proprietary tools to assess the opportunity.

After we had those nuts and bolts, we decided the best approach was to solve for phone calls instead of form submissions. Although we did test both, we discovered phone calls between the hours of 8pm and 2am were by far the best conversion opportunity. So we then placed specific bidding strategies for phone calls placed during those hours.

Results

After just 29 days, we achieve 87 new phone calls for Salt Lake Towing helping them get more people unstuck from the side of the road. These results were so outstanding, they had to pause the work for two weeks so they could continue hiring more drivers and expanding their fleet. Job creation!!!

Testimonials

Don't take our word for it, take theirs!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Faucibus ante velit nunc morbi pretium. Ut nullam dolor, pulvinar.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

John Carter
VP of Marketing at Webflow

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

Jason Larson
Marketing Lead at Google

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

Sophie Moore
Head of Marketing at Facebook

Need help with a project?

Contact us today to discuss.

Get in touch today!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In facilisi malesuada commodo mattis enim, ac nunc, arcu mi. Viverra mattis.

Contact Us